The company behind vertical software.
Sevelto is an independent software company building focused products for specific service industries. We don't sell configuration. We sell finished software that runs your business from day one.
Founder
Ajay Karatam
Founder & CEO · Formerly Software Engineer at Microsoft
Ajay spent years at Microsoft building infrastructure that serves millions of users at scale. What he kept seeing, across every industry conversation, was the same problem: service businesses running on software that was never built for them.
Auto repair shops duct-taping spreadsheets to shared inboxes. HVAC operators losing revenue to lapsed service agreements they meant to renew. Everywhere the same gap between how these businesses actually run and what software existed to support them.
Sevelto is his answer. Focused software for specific industries — designed from the ground up, not retrofitted from a horizontal platform.
Mission
Software built for you. Not adapted for you.
Sevelto exists to give service industries software built for them specifically — not retrofitted from a generic platform and sold as a vertical solution. The difference isn't a feature set. It's a philosophy.
- ✕Horizontal platforms sold as vertical solutions
- ✕Six-month implementations for basic workflows
- ✕Software that needs a full-time admin to operate
- ✕Vendor lock-in disguised as an ecosystem
- ✓Software that fits your workflows out of the box
- ✓Rollouts measured in weeks, not quarters
- ✓Tools your team can operate without an IT department
- ✓Products that make you look modern to your customers
Our focus
Two industries. Two products. Deep before wide.
We're deliberately narrow. Each product owns its industry end-to-end before we take on another. That's how we keep the promise that this software is actually built for you — not a horizontal platform in a costume.
Values
How we show up.
We don't build approximate solutions. Every feature is designed around how the work actually happens — not how a generic platform assumes it does.
The businesses we build for aren't experiments. They're livelihoods. We treat every implementation with the seriousness it deserves and stay accountable long after launch.
Software should belong to the people who use it. Our products serve your customers, hold your data, and back your brand — not ours.